Pros And Cons Of Online Advertising Critique - 1126 Words

Online Advertising Critique Introduction Online advertising campaign is a new way of product promotion with the development of Internet technology. The main purposes of the online campaign are always for the product promotion and brand marketing. Creative is the most important factor in the advertisement that used to express information. Based on the Ford advertising, the article will attempt to analyze the pros and cons of advertising content. In the first part, the article will analyze the advertising content from the overall perspective; to list out the components of the advertising campaign. Then, the article will discuss the effectiveness of the advertising campaign based on personal opinions and the peer reviews. Finally, the†¦show more content†¦These kind of the people is the target audience, because they actually owned the Ford’s product; they have the experience with Ford for a year or longer. The main objective for the target audiences group is to maintain their brand loyalty and to create resona nce with the brand concepts. The potential audiences of the advertising have two groups. The first group is the youth people, and the age range from 16-25; these people are looking for the first car in their life. The second group is those non-Ford users, and the age range from 25-45. This group of people have their own experiences with others brand, and they may be looking for new brand to replace the old brand. However, these two groups of people can only be regarded as potential audience, because the main purpose of this advertising is to promote the brand conceptual, rather than to promote the actual product. The format of the advertising is video, and the duration of the video is one minute forty-three second. Video is an useful online format for convey large amounts of information; it allows the producer to leave as more information to the audiences as possible. Compare to the static picture, the dynamic video makes information more sequential; the audiences can gradually receive information in a certain order. The release platform of the advertising is YouTube; it is the largest and most popular website in the world. YouTube allows the companies toShow MoreRelatedGovernment Surveillance On Social Media1750 Words   |  7 Pages Government Surveillance: Social Media David Lopez Florida International University CGS 3095 Section U01 – Fall 2015 Abstract This paper will cover the pros and cons of government surveillance. It will cover different views on the issue such as ethical, social, and global impact. This paper will try to answer the question of how government surveillance on social media can impact local citizens in the United States and how it impacts on controlling terrorismRead MoreThe Problem Of Inadequate Fruit And Vegetable Consumption1501 Words   |  7 PagesModel of Behavior Change to increase physical activity or fruit and vegetable consumption (FVC) within various populations using computer based technology. The paper will outline the Transtheoretical Model of Behavior Change, provide summaries and critiques on research studies that applied the TTM and will subsequently conclude with recommendations to improve efficacy of TTM computer based interventions. Part II. Theory Outline The Transtheorectical Model (TTM) The transtheoretical model was establishedRead MoreE Reader Ad Critique2952 Words   |  12 PagesAd Critique The Niche: Find Your Own 11/23/2011 LibraTech â€Æ' I. Introduction Imagine being able to tap into a preexisting market consisting of over 100 million qualified buyer. As you begin to initiate your plan it will start off slowly, but as you continue doing the same routine it will keep growing, even without added labor. By integrating all of your channels together you can have a seamless hub of knowledge that people can learn from, inform others about, and of course buy yourRead MoreAppearance Poor Fair Average Good Superior Essay1262 Words   |  6 Pagesquestions. She asked about the chances of moving up in the organization and how often did Free Arts promote from within this was a good question, but then she said that she didn’t know what to really ask because she had only recently looked it up online. This was very unprofessional and revealed that she was too comfortable during the interview. †¢ Always research the organization you are applying for. †¢ Have some questions prepared before the interview. QUALIFICATIONS Poor Fair Average Good SuperiorRead Moreâ€Å"Today’s Internet Is Killing Our Culture and Assaulting Our Economy† Andrew Keen (2007). Critique This Viewpoint.3659 Words   |  15 PagesThe aim of this essay is to mainly critique the viewpoint made by Andrew Keen that â€Å"Today’s Internet is Killing Our Culture and Assaulting Our Economy.† First, the brief introduction of Andrew Keen’s book and his viewpoints will be introduced. Second, the Web 2.0 applications such as 1) Wikipedia, 2) Blog, and 3) YouTube will be brought up into the essay and discuss their pros and cons to the Internet environment. Third, Keen’s arguments about these three Web 2.0 applications will be demonstratedRead MorePop Culture The Media And Politics1937 Words   |  8 Pagesthe other. The media itself has always assumed the task of telling us exactly what (they feel) we need to know and politics and the media have had a working relationship since the birth of the nation’s democracy. Political campaigning, political advertising, political marketing, and plenty of political propaganda have been presented to a plethora of audiences, courtesy of newspapers and publications, television and now in more recent times the Internet. Its no doubt that new media has changed politicsRead MoreDiesel Swot Analysis3125 Words   |  13 Pagestwo way dialogue. Both methods are beneficial to the brand but in different ways. Through Diesels above the line campaigns, they can reach the mass market and attempt to push the lifestyle aspect they really believe in. This can be seen in their advertising campaigns consistently, where the images used can be thought provoking, sometimes bold and occasionally controversial, the most recent ‘Be Stupid’ campaign being an example. The idea is to encourage the customer to interact with the brand, the lifestyleRead MorePHI 445 Personal Organizational Ethics Essay4557 Words   |  19 Pages cannot get away with. Week 2 Discussions and Journal 1. Puffery and Deception    A critical point of distinction between deceptive advertising and mere puffery is whether a claim is a measurable statement of fact. Think of some contemporary examples of each and explain why they are or are not measurable statements of fact. When you notice deceptive advertising or puffery, how does your sense of personal ethical perspectives and values affect the way you make decisions about those advertisedRead MoreChocloate case study6315 Words   |  26 PagesC.), which makes custom-labeled, high-quality candy bars for special events and advertising purposes. Like many small companies, D.C. has an inadequate costing system and needs a much better one as it starts to get bigger orders. In Part A of this case, students learn how to analyze a company’s situation, identify relevant information in a case that is presented in a less-structured format, evaluate the pros and cons of different costing approaches, recommend an approach, and suggest ways to implementRead MoreSports17363 Words   |  70 Pagesgeneral outline: Chapter l. Introduction to the study of sportscasters and sportscasting Chapter 2. The historical development of sports and sportscasting Chapter 3. The economics of sports, sportscasters, and sportscasting (sports advertisers and advertising, sport tourism, sports marketing and management, the sports-media complex, sportscasters’ earnings, and sports sponsorship) Chapter 4. Audiences for sports and sportscasting (U.S. audiences, international audiences, and special events) Chapter 5